Oprah’s Exclusive Partnership with Tyler Perry

Posted By Urban News Hour | October 1, 2012

Today, it was announced that Oprah Winfrey will form an exclusive partnership with her good friend Tyler Perry. The award winning actor and producer and the queen of media have made an agreement in which OWN will become his only destination for any new series and projects going forward. Already in the pipelines, Perry is working on two new scripted series for OWN that are expected to premiere in mid 2013. Both series will have Perry as their writer and executive producer and he will also direct them.

 After a very challenging and uphill  climb since its debut, OWN is now seeing steady growth and momentum. The network has seen double-digit increases in ratings for the last three quarters across both primetime and daytime and even tripled its ratings growth in September.

Perry has also been enjoying much success with three different television series, “Tyler Perry’s House of Payne,” “Meet the Browns” and the new “For Better or Worse” . All three of the Tyler Perry comedies have enjoyed record-breaking ratings.

OWN: OPRAH WINFREY NETWORK STRIKES EXCLUSIVE MULTI-YEAR PARTNERSHIP WITH TYLER PERRY

Deal Marks Network’s First Move into Scripted Programming with Two New Series Created by Perry To Debut Mid 2013

Announcement Comes as OWN Continues Ratings Momentum,

Closing in on Third Consecutive Quarter of Double-Digit Growth

Los Angeles, CA – OWN: Oprah Winfrey Network announced today an exclusive partnership with Tyler Perry, the award winning actor, director, screenwriter, playwright and producer, to become his singular destination for all new television series and projects, including two new scripted series for the network to premiere in mid 2013. These will be the first original scripted series for OWN and Perry will executive produce, write and direct both series.

The announcement comes as OWN‘s momentum and ability to draw new viewers continues to grow. The network closed its third consecutive quarter of year-over-year, double-digit ratings gains across primetime and total day in the key women 25-54 demo (+63% and +70% respectively) and saw triple-digit ratings growth in September.

Perry’s popular television series “Tyler Perry’s House of Payne” “Meet The Browns” and “For Better Or Worse” have been massive hits with record-breaking ratings. Perry had his first foray into television in 2007 with the hit series “House of Payne,” which premiered as cable’s biggest comedy debut ever. The series remained basic cable’s top-rated sitcom only until the premiere of Perry’s second series “Meet The Browns.

“I have been looking forward to the day when we would be in the position to enter the world of scripted television. That day has come,” said Oprah Winfrey, CEO, OWN. “We are all energized by the opportunity to collaborate with Tyler who has a proven track record for producing highly successful cable series. He has an incredible ability to illuminate life stories and characters in his unique voice and inspires and encourages people all over the world.”

“It’s a dream realized to partner with Oprah and bring scripted programming to OWN,” stated Perry. “She has accomplished so much with the network and I’m excited to work with her to be a part of its continued growth.”

“Bringing Tyler Perry exclusively to OWN is a major coup. Today’s announcement demonstrates the power of the Oprah brand to attract some of the biggest names in television and film to OWN,” said David Zaslav, president and CEO of Discovery Communications. “OWN’s growth over the past nine months has been nothing short of phenomenal and, with the continued support of our advertising and affiliate Partners, this bold move into scripted entertainment positions OWN to continue that momentum going forward.”

OWN’s flagship series “Oprah’s Next Chapter,” featuring Winfrey’s interviews with top news-making celebrities, has given the network its highest ratings ever, hitting #1 in its time period in all of cable multiple times. The fall premiere of the OWN original primetime series “Iyanla: Fix My Life” featuring life coach Iyanla Vanzant garnered the network’s highest rated series debut in network history and the return of the popular family docu-series “Welcome to Sweetie Pie’s” hit an all-time series high. In addition, the thought-provoking documentary series “Our America with Lisa Ling” recently wrapped its summer season posting triple-digit gains versus year ago numbers.


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