Rihanna 777 Tour Documentary Set To Premiere In May On TV

Posted By Urban News Hour | March 18, 2013

The network best known for singing competition American Idol has scooped up the exclusive worldwide premiere rights to Rihanna’s forthcoming concert documentary, Rihanna 777, to bow Monday, May 6. The film is said to give viewers a behind-the-scenes look at her globetrotting concert tour that hit seven countries in seven days with seven shows to promote her seventh album, Unapologetic.

Much like the singer’s relationship with troubled star Chris Brown, Rihanna’s tour made plenty of headlines late last year as a 777 jet packed with 256 die-hard fans and international journalists flew from Mexico City to Toronto to Stockholm to Paris to Berlin to London and, finally, to New York City. The stunt paid off: Unapologetic debuted at No.1 on the Billboard 200, with her single, “Diamonds,” reaching No. 1 on the Billboard Hot 100 the day after the tour concluded. The film that captured much of it is a Fenty Films production in conjunction with Love Live and Gravité Creative.

Some observers likely will suggest this was a move by Fox brass to get closer to Rihanna, a seven-time Grammy winner, lest she decide the small-screen singing competition is her next act. (She executive produced and starred in U.K. fashion reality show Styled to Rock, which will make its way to the Style Network later this year.)

To be sure, the Barbados-born singer’s name has been bandied about as shows such as Idol find themselves with open space on their judges’ panel. Among the latter: X Factor, which one-time music star Britney Spears will not return to next season. If the more than $35 million empire that Adam Levine has built on the back of his participation in NBC’s The Voice is any indication, such shows can prove a boon to one’s career.

The full details via press release from FOX (no trailer yet though):

INTERNATIONAL MUSIC SUPERSTAR RIHANNA TAKES OFF WITH WORLD PREMIERE OF CONCERT DOCUMENTARY “RIHANNA 777″ MONDAY, MAY 6 ON FOX

Global superstar Rihanna soars in the exclusive world premiere of concert documentary RIHANNA 777, airing Monday, May 6 (8:00-9:00 PM ET/PT) on FOX. The film gives viewers a behind-the-scenes look at Rihanna’s unprecedented globetrotting concert tour that hit seven countries in seven days with seven shows to promote her seventh album.

Filling a 777 jet with 256 die-hard fans and international journalists, Rihanna began a thrilling nonstop performance tour on November 14, 2012, traveling to Mexico City, Toronto, Stockholm, Paris, Berlin, London and New York City to promote her album, “Unapologetic.” The album debuted at No.1 on the Billboard 200, with her single, “Diamonds,” reaching No. 1 on the Billboard Hot 100 the day after the 777 tour ended.

The entire tour was documented by a film crew, offering fans stellar performances of her greatest hits in glamorous locales. The film also provides an inside look at the singer’s ambitious and often turbulent tour, from the sound of popping champagne corks on the plane, to the backstage chaos, to the singer’s special worldwide appearances.

The Barbados-born Grammy Award-winning singer has already earned the coveted title of international superstar. From her breakthrough multi-platinum album, “A Girl Like Me,” to her ubiquitous global smash, “Umbrella,” in just a few short years, Rihanna helped redefine the path of popular music for a new generation. Rihanna’s music has earned her countless awards and accolades, including seven Grammy Award wins, five American Music Awards, 18 Billboard Music Awards and three MTV Video Music Awards. “Unapologetic” is Rihanna’s seventh studio album and “Diamonds” marks her twelfth Hot 100 No. 1 hit.

RIHANNA 777 is a Fenty Films production in conjunction with Love Live and Gravité Creative.

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